| NAME | POS | NO. | STATUS | TEAM | FRANCHISE |
| CAP'N CRUNCH | K | 3 | S | TV-ADS | CAP'N CRUNCH |
| EXXON TIGER | QB | 6 | R | TV-ADS | EXXON-MOBIL |
| WENDELL | QB | 8 | R | TV-ADS | CINNAMON TOAST CRUNCH |
| FRANKEN BERRY | P | 12 | S,C | TV-ADS | FRANKEN BERRY |
| TONY THE TIGER* | QB | 19 | S,C | TV-ADS | KELLOGG'S FROSTED FLAKES |
| SPEEDY ALKA-SELTZER | FS | 21 | R | TV-ADS | ALKA-SELTZER |
| NOID, THE | SS | 22 | S | TV-ADS | DOMINO'S PIZZA |
| LUCKY LEPRECHAUN | RB | 24 | S | TV-ADS | LUCKY STARS |
| CHESSASAURUS REX | FB | 25 | R | TV-ADS | KRAFT MAC & CHEESE |
| ENERGIZER BUNNY | RB | 26 | R | TV-ADS | ENERGIZER BATTERIES |
| COPPERTONE GIRL | CB | 28 | R | TV-ADS | COPPERTONE |
| GEICO GECKO | CB | 29 | S | TV-ADS | GEICO AUTO INSURANCE |
| WILLY WONKA | RB | 31 | R | TV-ADS | WILLY WONKA |
| MR. PEANUT | CB | 32 | R | TV-ADS | PLANTER'S PEANUTS |
| ERNIE THE KEEBLER ELF | SS | 33 | R | TV-ADS | KEEBLER |
| CINNAMA | FS | 35 | R | TV-ADS | KELLOGG'S APPLE JACKS |
| MR. WHIPPLE | CB | 36 | R | TV-ADS | P&G CHARMIN T.P. |
| ELSIE THE COW | CB | 39 | R | TV-ADS | BORDEN'S |
| SUGAR BEAR | FB | 42 | S | TV-ADS | SUGAR CRISP |
| ERIN ESURANCE | CB | 44 | S,C | TV-ADS | ESURANCE |
| GEOFFREY GIRAFFE | C | 50 | R | TV-ADS | TOYS R' US |
| JOLLY GREEN GIANT | LB | 51 | R | TV-ADS | GREEN GIANT CANNED FOODS |
| RONALD McDONALD | C | 52 | S | TV-ADS | McDONALDS |
| FLO | G | 53 | S | TV-ADS | PROGRESSIVE INSURANCE |
| SMOKEY BEAR | LB | 55 | S,C | TV-ADS | U.S. FOREST SERVICE |
| YIPES | T | 56 | R | TV-ADS | FRUIT STRIPE GUM |
| YELLOW M&M | LB | 57 | R | TV-ADS | M & M's |
| WOODSY OWL | LB | 60 | S | TV-ADS | U.S. EPA |
| CHUCK E. CHEESE | G | 61 | S | TV-ADS | CHUCK E. CHEESE |
| RED M&M | LB | 63 | S | TV-ADS | M & M's |
| PILLSBURY DOUGHBOY | DT | 65 | S | TV-ADS | PILLSBURY |
| SONNY THE CUCKOO BIRD | G | 67 | S | TV-ADS | COCO PUFFS |
| KOOL-AID MAN | T | 71 | S | TV-ADS | KRAFT-G.F. KOOL-AID |
| NESQUIK BUNNY | T | 75 | S | TV-ADS | NESTLE's QUIK |
| CHESTER CHEETAH | DT | 78 | S | TV-ADS | CHEETOS |
| COUNT CHOCULA | TE | 81 | S | TV-ADS | COUNT CHOCULA |
| SNAP | WR | 82 | R | TV-ADS | KELLOGG'S RICE KRISPIES |
| CRACKLE | WR | 83 | R | TV-ADS | KELLOGG'S RICE KRISPIES |
| TOUCAN SAM | WR | 84 | S,C | TV-ADS | KELLOGG'S FRUIT LOOPS |
| CARFOX | TE | 85 | R | TV-ADS | CARFAX |
| POP | WR | 86 | R | TV-ADS | KELLOGG'S RICE KRISPIES |
| DIG 'EM | WR | 87 | R | TV-ADS | KELLOGG'S HONEY SMACKS |
| TRIX RABBIT | WR | 88 | S | TV-ADS | TRIX |
| SAILOR JACK | TE | 89 | R | TV-ADS | CRACKER JACK |
| WENDY | DE | 90 | R | TV-ADS | WENDY'S |
| BURGER KING, THE | DE | 91 | S | TV-ADS | BURGER KING |
| CORNELIUS ROOSTER | LB | 92 | R | TV-ADS | KELLOGG'S CORN FLAKES |
| VLASIC STORK | DT | 94 | R | TV-ADS | VLASIC PICKLES |
| MR. CLEAN | DE | 99 | S | TV-ADS | P&G MR. CLEAN |
| COLONEL HARLAN SANDERS | COACH | A | TV-ADS | KENTUCKY FRIED CHICKEN | |
| NIPPER | MASCOT | A | TV-ADS | RCA CORPORATION (GE) |